The steady rate at which technology, in particular location-based app services, have progressed in recent years means that consumers are now able to purchase goods and services quicker, easier and safer than ever before. We only need to look at the worldwide success of app giants like Airbnb and Uber to see how this trend has moved industries forward in leaps and bounds.
Cognition is a location-based app that was launched in 2016 by four young, Pretoria-based entrepreneurs and makes booking a tutor for a multitude of subjects, easier than ever before. The app is a user friendly, safe and secure means for students to search, select, book and pay for tutors who will meet them at a predetermined location and coach them in a wide variety of subjects that they may need assistance with, all from the convenience of their phone.
“Our mission with creating this app was to connect students and tutors in the most convenient way possible and in so doing, we wanted to not only assist in improving the levels of education in the countries we are present in, but also provide stable part-time incomes to thousands of capable and willing individuals who previously were unable to ply their skillset” said Cognition co-founder and MD, Kyle Dodds.
Now with version 2.0, the app has expanded its offering from only Grade 4 – Grade 12 subjects, to include university subjects and driving lessons.
Kyle adds, “The addition of university level subjects is huge for the South African market. With ongoing protest action in all major universities around the country, it is important for students to be able to keep up to date and on top of their studies. Driving lessons are the first of many, non-academic services we will be adding and makes it easier for young and old to take the leap to being more mobile and independent”
Ciaran Liedeman, the app’s software architect, points out the importance of technology and platforms such as this for the growth of the economy in any country. “By making it easier to learn, not only a set syllabus but skills like driving, it empowers students to conveniently and cost effectively acquire knowledge that will hopefully help them to forge a career for themselves. It also helps tutors, who are often university students or teachers, supplement their income and improve their quality of life”.
The possibilities and potential for technology such is this is boundless and offers massive opportunity to consumers and service providers alike.